Thanks for linking to it, Dean - what a trip!! (I bet the Bible literalists despise it. Even more reason to love it!)
However ... here's a link to another great commercial - it literally gives me goosebumps. Especially when she screams. Found it on Oxblog a while back. Adesnik writes:
Apropro of nothing, here is a link to the greatest television commercial of all time, the first one ever for the Macintosh.The voice track is a little hard to understand, so make sure to read the text of the commercial, which is written out in full below the Quick Time window in which the commercial will play.
The commercial is also extraordinary because of its prophetic suggestion that American individualism and technology would ultimately bring down the Soviet empire. Back in 1984, almost no one believed anything that naive, except perhaps for Ronald Reagan.
Watch that commercial. It's extraordinary.
Posted by sheilaOh yeah, the "1984" commercial is viewed as one of the best ever made.
An interesting bit of trvia on that is that it was aired during the Superbowl that year. And that's it. They aired it one time, and never again, yet it was such a groundbreaking and unique commercial, the news media picked it up and were abuzz with it for weeks. It became a cultish thing, people at computer shows would share bootleg copies of it, etc.
Since then it's become normal for some advertisers --usually in politics--to be so provocative as to get the news media to "cover" their commercial. But Apple seems to have been the first to do this on purpose.
They also of course won all sorts of awards for it.
So for one single Superbowl buy, Apple may have gotten the most mileage in commercial history. They only ever paid to air it once!
Posted by: Dean@deanesmay.com at October 9, 2005 12:40 PMI didn't know the background of it - incredible! No wonder there's the Olympian running down the aisle ... it just gives me the chills to see it.
Posted by: red at October 9, 2005 1:53 PMI'm sure I would never have found that advert by accident. Were it not for this site... thanks Sheila!
Posted by: Gavin Ayling at October 9, 2005 5:02 PMI've always like this commercial best.
Posted by: dorkafork at October 10, 2005 1:56 AM