{"id":104123,"date":"2015-06-20T19:55:40","date_gmt":"2015-06-20T23:55:40","guid":{"rendered":"http:\/\/www.sheilaomalley.com\/?p=104123"},"modified":"2019-07-06T13:06:12","modified_gmt":"2019-07-06T17:06:12","slug":"this-trailer-is-insane","status":"publish","type":"post","link":"https:\/\/www.sheilaomalley.com\/?p=104123","title":{"rendered":"This <i>Magic Mike XXL<\/i> Trailer Is Insane"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wbJErcBKLCM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>\nIt&#8217;s an assault on the senses, and has its own narrative thrust (puns are inevitable), which has nothing to do with <i>story<\/i>, although you get snippets of it here and there. The snippets (&#8220;Let&#8217;s go compete in Florida&#8221; &#8220;Let&#8217;s get new routines&#8221;) are not the focus of the trailer. The focus is to overstimulate you through quick-flashing visual information. It creates a VIBE, in other words. So few trailers create a VIBE of any kind. Compare to most trailers: they obediently walk you through the plot (sometimes the entire plot), stringing together what are clearly the high points, all underscored with generic music. Unimaginative. Boring. <\/p>\n<p><i>Magic Mike XXL<\/i> may or may not be any good, but that is one hell of a compelling and sexy trailer.  Trailers are interesting although I don&#8217;t put much stock in them  (at least not in terms of what it might say about the actual movie). Trailers are launched and some critics pontificate, &#8220;Judging from the trailer, such-and-such looks like it&#8217;s going to be a huge disappointment\/everything I&#8217;d hoped for\/Meh.&#8221; Come on, people. You write about the industry. Don&#8217;t you know how advertising works? You should know better than that. Trailers are their own THING, and of course are meant to make you want to go see the movie. But so few trailers accomplish that. The ones that DO (<a href=\"https:\/\/www.youtube.com\/watch?v=YWNWi-ZWL3c\" target=\"_blank\" rel=\"noopener noreferrer\">like the <i>Mad Max: Fury Road<\/i> teaser trailer<\/a>, for example &#8211; INSANE.) are fascinating works of art in and of themselves. One of the best trailers I&#8217;ve ever seen (both in terms of how it is put together AND in terms of how it worked on me, assaulted me, made me think: &#8220;I MUST SEE THAT MOVIE.&#8221;) was the first trailer for <i>Eternal Sunshine of the Spotless Mind<\/i>. <a href=\"https:\/\/www.sheilaomalley.com\/?p=9349\" target=\"blank\" rel=\"noopener noreferrer\">I wrote a whole thing about it.<\/a> The beauty of it was that the film was just as good as the trailer promised.  But the trailer was fascinating because &#8211; it told you everything, but it also told you nothing. It had its own style, and it used &#8220;Mr. Blue Sky&#8221; as its underlying soundtrack, and the images used were startling and strange, especially when seen out of context, before you had seen the movie. What was it about? What the hell?? There are other <i>Eternal Sunshine<\/i> trailers, more conventional ones, <a href=\"https:\/\/www.youtube.com\/watch?v=lnSgSe2GzDc\" target=\"blank\" rel=\"noopener noreferrer\">like this<\/a>, but that first one &#8230; Wow. <\/p>\n<p>But back to <i>Magic Mike XXL<\/i>, which I can&#8217;t wait to see:<\/p>\n<p>Last year, I reviewed a movie directed by Joe Manganiello (an actor in the original <i>Magic Mike<\/i>), who became so fascinated by the male stripper scene through his role that he decided to do a documentary about <i>La Bare<\/i>, a high-end insanely elaborate male strip club in Dallas (if I ever visit Dallas, I am going! Like, I&#8217;ll get off the plane, catch a cab, and say, &#8220;Take me to La Bare.&#8221;). It was a very sweet movie, strangely enough, and I highly recommend it &#8211; it was called <i>La Bare<\/i>, and <a href=\"http:\/\/www.rogerebert.com\/reviews\/la-bare-2014\" target=\"blank\" rel=\"noopener noreferrer\">here&#8217;s my review.<\/a><\/p>\n<p>In the meantime, let&#8217;s watch that insane trailer again. Hats off, ad-men. Ya done good. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s an assault on the senses, and has its own narrative thrust (puns are inevitable), which has nothing to do with story, although you get snippets of it here and there. The snippets (&#8220;Let&#8217;s go compete in Florida&#8221; &#8220;Let&#8217;s get &hellip; <a href=\"https:\/\/www.sheilaomalley.com\/?p=104123\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[2444,2544],"_links":{"self":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts\/104123"}],"collection":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104123"}],"version-history":[{"count":11,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts\/104123\/revisions"}],"predecessor-version":[{"id":148145,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts\/104123\/revisions\/148145"}],"wp:attachment":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=104123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}