{"id":3761,"date":"2005-10-21T07:55:16","date_gmt":"2005-10-21T11:55:16","guid":{"rendered":"http:\/\/www.sheilaomalley.com\/?p=3761"},"modified":"2024-10-27T16:51:18","modified_gmt":"2024-10-27T20:51:18","slug":"re-cut","status":"publish","type":"post","link":"https:\/\/www.sheilaomalley.com\/?p=3761","title":{"rendered":"Re-Cut Trailer: A Baffling Choice"},"content":{"rendered":"<p>About 2 weeks ago, I noticed ads on television for a new film called <i>Stay<\/i>.  It is obviously a thriller of some kind &#8211; the ads showed an increasingly desperate Ryan Gosling (he also probably should be on <a href=\"https:\/\/www.sheilaomalley.com\/?p=3688\">my list of future Oscar winners <\/a>&#8211; I should do a post about him some day &#8211; that kid can ACT) &#8211; but there&#8217;s Ryan Gosling trying to convince people that his father is dead, but he&#8217;s alive, and yadda yadda.  At one point, in the ad, there&#8217;s a close-up on Ryan Gosling&#8217;s eyes &#8211; and slowly &#8211; the screen image changes &#8211; to a close-up of another man&#8217;s eyes.  They looked vaguely familiar.  I thought that maybe they were Peter Sarsgaard&#8217;s eyes.<\/p>\n<p>Whatever.  No biggie.<\/p>\n<p>A new thriller starring Ryan Gosling.  Cool!<\/p>\n<p>Then &#8211; about a week ago &#8211; the ads changed.  Suddenly &#8211; we see that it is Ewan feckin&#8217; McGregor&#8217;s eyes &#8211; and suddenly &#8211; in the new ads &#8211; Ryan Gosling does NOT appear to be the star &#8211; but Ewan McGregor appears to be the star.  It wasn&#8217;t Peter Sarsgaard&#8217;s eyes (however you spell his name &#8211; sorry) &#8211; it was McGregor&#8217;s.  I should have known!  You could see that little mole that McGregor has on his forehead &#8230; Now it is obvious whose eyes it is in that close-up.<\/p>\n<p>ANYHOO.  Suddenly, my interest level in this film ratcheted up 100%.  Nothing against Ryan Gosling &#8211; even though I have thought he was fantastic in pretty much anything he&#8217;s in (anyone see <i>Murder by Numbers<\/i>?  Honestly.  His performance in that &#8211; as a cocky disaffected Columbine-esque high school student &#8211; is star-making.  Truly.  That was my first moment of awareness of Ruan Gosling, and I was blown away) &#8211; however: he is not enough of a draw yet to get me to go see a film.  He&#8217;s still building his career, he&#8217;s still a newbie in many ways.  Maybe not to the Tiger Beat crowd &#8230; perhaps that&#8217;s his main demographic at this point?  Not sure.<\/p>\n<p>But I just found it interesting how they completely re-cut the ads &#8211; after a week of saturating the landscape with the Ryan Gosling version &#8211; to make it now seem like a Ewan McGregor vehicle &#8211; which is FAR more compelling to me (and probably to many others like me).<\/p>\n<p>I always wonder about that &#8211; they are obviously testing the waters &#8211; seeing who their audience is, who will be interested in this movie.  Okay, so let&#8217;s float out the Ryan Gosling version &#8230;<\/p>\n<p>I wonder if &#8220;support&#8221; or &#8220;buzz&#8221; or &#8220;excitement&#8221; for that version was tepid &#8230; I know it was for me.  It looked like a standard thriller to me, starring an up-and-coming Hollywood star &#8211; nothing to write home about.  But Ewan McGregor?  I&#8217;ll go see him in anything.  I would sit in an ugly flourescent-lit office and watch him read the telephone book outloud.  He&#8217;s a HUGE star.<\/p>\n<p>But &#8230; and here&#8217;s my theory &#8230; Hollywood doesn&#8217;t quiiiiiiite know what it has in Ewan McGregor. This has always been the case &#8211; and the fact that &#8220;Hollywood&#8221; would float out a version of the ad NOT featuring Ewan McGregor is proof of that, to me.  I&#8217;m trying to imagine the same thing happening to another star of his caliber and visibility &#8211; and having a hard time picturing it.  Would they ever create a version of an ad for a Johnny Depp movie and NOT feature Johnny Depp?  In my view, Ewan McGregor is one of the best actors working today &#8230; but &#8220;Hollywood&#8221;, or the money-making people in Hollywood &#8211; don&#8217;t trust his level of stardom &#8211; don&#8217;t quiiiiite trust his appeal.  They don&#8217;t &#8220;get it&#8221;.  They don&#8217;t &#8220;get&#8221; that there are those of us out here (and I am so not alone) who will go to see Ewan McGregor do anything &#8211; in the same way that others will go see Johnny Depp do anything.  McGregor has that kind of loyal fan base.  But &#8230; he&#8217;s not easy to pin down, or control &#8230; Gosling obviously has a team of people working for him &#8211; he&#8217;s everywhere &#8211; he&#8217;s got publicists, a marketing team, a powerful agent &#8230; but sorry &#8211; you cannot force stardom.  It must be developed.  It will happen for Gosling, I am sure of it &#8211; he&#8217;s on that path &#8211; but he&#8217;s not there yet.<\/p>\n<p>The ads just were not compelling when it looked like a &#8220;Gosling vehicle&#8221;.<\/p>\n<p>But now &#8211; and I&#8217;ve read a couple of reviews where it is obvious that the main thrust of the film is actually the journey of the McGregor character &#8211; they have switched ploys, and have finally caved in to the obvious fact that McGregor is a ginormous star, and there are those of us out there &#8211; NOT the Tiger Beat crowd &#8211; who love him, and will go see him do anything.<\/p>\n<p>I still don&#8217;t think that McGregor really gets the props he deserves (to quote Eminem there).  Yes, he gets millions of dollars per film.  Go Ewan!  He&#8217;s in the Star Wars movies.  Blah blah blah<\/p>\n<p>But really?  Hollywood is a bit baffled by him.  They cannot control him.  He became a star without their help &#8230; he became a star with <i>Trainspotting<\/i> &#8230; and Hollywood always finds that kind of stardom a weeeeeeee bit baffling &#8211; not to mention unforgivable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About 2 weeks ago, I noticed ads on television for a new film called Stay. It is obviously a thriller of some kind &#8211; the ads showed an increasingly desperate Ryan Gosling (he also probably should be on my list &hellip; <a href=\"https:\/\/www.sheilaomalley.com\/?p=3761\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[385,442],"_links":{"self":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts\/3761"}],"collection":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3761"}],"version-history":[{"count":4,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts\/3761\/revisions"}],"predecessor-version":[{"id":178729,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=\/wp\/v2\/posts\/3761\/revisions\/178729"}],"wp:attachment":[{"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sheilaomalley.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}